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Marketing
Introduction to Marketing Outline
Course Outline
Introduction
Module 1
Module 1: What is Marketing
Module 1: What is Marketing cont...
Module 1: Role of Marketing in Creating Value for Customers and Organizations
Module 1: Role of Marketing in Creating Value for Customers and Organizations cont...
Module 1: Role of Marketing in Creating Value for Customers and Organizations cont...
Module 2
Module 2: Understanding the Role of Marketing in Business
Module 2: Understanding the Role of Marketing in Business cont...
Module 2: Understanding the Role of Marketing in Business cont...
Module 2: The significance of customer orientation and market orientation
Module 2: The significance of customer orientation and market orientation cont...
Module 2: Relationship between marketing and other business functions
Module 2: Relationship between marketing and other business functions cont...
Module 2: Relationship between marketing and other business functions cont...
Module 2: Key challenges and trends in marketing today
Module 2: Key challenges and trends in marketing today cont...
Midterm Exam
Module 1 & 2 Review PDF File
Midterm Exam
Module 3
Module 3: Evolution of Marketing Concepts and Approaches
Module 3: Evolution of Marketing Concepts and Approaches cont...
Module 3: Evolution of Marketing Concepts and Approaches cont...
Module 3: Evolution of Marketing Concepts and Approaches cont...
Module 3: Product-oriented, sales-oriented, and market-oriented approaches
Module 3: Product-Oriented Approach
Module 3: Sales-Oriented Strategy
Module 3: Market-Oriented Approach
Module 3: Emergence of relationship marketing and societal marketing concepts
Module 3: Emergence of relationship marketing and societal marketing concepts cont...
Module 4
Module 4: Key Marketing Terms and Definitions
Module 4: Market segmentation, targeting, and positioning
Module 4: Market segmentation, targeting, and positioning cont...
Module 4: Consumer Behavior and buying process
Module 4: Consumer Behavior and buying process cont...
Module 4: Consumer Behavior and buying process cont...
Module 4: Applying Marketing Concepts to Practical Situations
Module 4: Applying Marketing Concepts to Practical Situations cont...
Module 4: Applying Marketing Concepts to Practical Situations cont...
Final Exam
Module 1-4 Review PDF File
Final Exam
Module 2: Understanding the Role of Marketing in Business
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